Sunday, 21 June 2009

The Horrors - Sheena is a Parasite - Deconstruction

The music video begins with a medium shot of a woman dancing, she is positioned in the centre of the frame with the emphasis securely placed on her. The audience is then presented with a close-up of the lead singer, with the dancer in the background; the camerawork supports the swing of emphasis and attention from the dancer to the singer. Frantic crash zooms and whiz pans during he chorus are synchronous with the anarchy of the music at this point. Again using whiz panning techniques, the audience is presented with cut away shots of the band before returning to the master shot of the woman dancing.

The editing pace of this music video is synchronous with both the tempo and structure of the music. For example, the video begins with a long take of the woman dancing, however, the cuts become more frequent as the beat kicks in and as the momentum of the track builds. This is climaxed in each chorus where the editing appears to be frantic and at a high tempo. The pace is slightly decreased during the bridge but retained during the outro of the track. The frantic editing throughout the video supports the edgey representation of the music and band alike.

The mise en scene in this music video further supports the bands image and representation of dark indie rockers. For example, the costume used in the video is stereotypically gothic with predominantly black clothing supporting the bands projected representation. The contrast between the dark and strobe lighting during the video is also an important tool in creating the bands image by further complying with the gothic conventions.

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