50 Cent - In Da Club - Deconstruction

The music video begins with a medium shot of 50 Cent captured alone in the centre of the frame, this instantly signifies his importance by evoking emphasis with the first shot of the video. The audience is then presented with a shot of 50 Cent walking into a club still centered in the frame with an entourage of people walking behind him, the camerawork further suggests his importance by framing 50 Cent as the only person in focus. Several cut away shots are then used to indicate the rappers lifestyle, for example the pouring of champagne supports his gangster representation. The audience is then presented with a medium shot of 50 Cent in the foreground of a crowded room, this camerawork further supports the notion that he holds all the attention and importance of the crowd. During shots of the crowded club the camerawork appears to be shakey, perhaps to create a point of view shot. This camerawork is used to support the mise en scene and the club scene in general. The audience is then presented with a low angle shot of 50 Cent working out, this signifies his power as a man and further supports his gangster image. In contrast to this, we are then presented with a shot of 50 Cent in the recording studio, the microphone is framed in the foreground perhaps suggesting that the music comes first and holds the most importance on the rappers life.

The editing pace of this video begins fairly slow, increasing as the beat kicks in. A series of jump cuts of 50 Cent at the beginning of the video indicates his importance from the start, with the attention firmly placed with the artist the editing supports the camerawork in this sense. The editing becomes faster during the night club scenes as to be synchronous with the content of the frame. This is followed by a series of cuts between 50 Cent in the gym, club and recording studio perhaps suggesting the balance of importance within the rappers life.

The mise en scene within this video supports the rappers gangster image, for example the costume consists of gold medallions and flat peak hats, stereotypical characteristics of a gangster image.