Monday, 6 July 2009

Representation Within Music Videos

The Killers - All These Things That Ive Done

Two seperate videos to target different markets.

UK Video
Anton Corbijns Video

Alteration of representation, same song+different videos=different representation.

UK Video - Specific British representation, ambient lighting almost sepia
urban buildings surrounding the artist, whole atmoshpere seems
stereotypically British.

Corbijn's Video - Black and White filter provides an instant alteration in
representation. Desert setting, perhaps Las Vegas where the
band originated. Stereotypically American mise en scene
consisting of cowboy outfits.

This use of music videos to alter representation is evidence that artists are able to re-invent and re-define themselves using representation.

No comments:

Post a Comment